If there is any question as to whether or not brands will work with Johnny Depp Again following his trial … look no further than a resurrected Dior campaign airing in prime time this week.
Depp’s face and musical talent are on display in Dior’s Sauvage men’s scent, and we caught it on air during “MasterChef” on FOX Wednesday night in the 8-9 PM hour.
Depp signed with the company back in 2015 as the face of the scent, but it appears to be a resurgence as of late, given the buzz surrounding his trial with Amber HeardGeneral Chat Chat Lounge The commercial was shot years ago when the campaign first launched, but for obvious reasons, hadn’t exactly been in heavy rotation.
More evidence of the comeback … Sephora also started pushing the fragrance with an Instagram ad that started popping up again in late May.
We reached out to Dior to ask if the company’s purposely put Depp’s face back in play with the men’s scent, but they didn’t get back to us.
Interestingly enough, a recent report stated Sauvage sales had increased at both Sephora and Ulta – making it one of the best-selling fragrances for stores’ online sales.
As we’ve shown you – both during and immediately following the trial – Depp’s achieved rock-star status … jamming out on stage with Jeff Beck and getting a warm welcome Just about everywhere he goes.
The Dior deal is not technically a new one, but it will be interesting to see if other brands pay attention and join in on Depp mania as well. And, the bigger question – will major movie studios do the same?