AppLovin stock soars as company weighs selling apps business, Wall Street applauds strategic shift

AppLovin Inc. shares soared Thursday after Wall Street was supportive of the app-monetization company plan to shift focus to its higher-margin software business and treat its lower-margin app segment like a standalone business, parts of which it could sell following a strategic evaluation. AppLovin APP, + 34.57% shares climbed as much as 46% to an … Read more

Human trafficking survivor builds a small business with only $ 400.

It started with just a few hundred dollars. Entrepreneur Nakia Vestal escaped human trafficking as a teenager and began working at beauty salons and shops. After gaining experience and disliking her job opportunities, Vestal decided to go into business for herself. In 2017 and with $ 400, Vestal founded DollMaker Lashes, a beauty studio in … Read more

MSU business students forced to adapt when Stomper goes maverick | Local News

The young entrepreneurs had their company name (“Stomper Grounds”), had their target market (fans of the Minnesota State University Mavericks), had their start-up financing ($ 5,801 from United Prairie Bank), had their product (portable lawn chairs and koozies featuring the Mavericks’ mascot), and had their product supplier (Creative Ad Solutions of North Mankato.) “When we … Read more

Why you should use AI to write your company’s press materials

Opinions expressed businessman contributors are their own. Printed matter is a form of marketing material that is specially designed for distribution to the press. Press materials are used not only for marketing purposes, but also for public relations. It provides the press with an overview of what your company does and who you are as … Read more

Why Every Business Needs a Strategy First and foremost Digital

Channel digitization is nothing new. Most companies have already adopted digital pathways to the market, such as websites and social media. So what has changed? The main difference now is that customers will increasingly connect with the company via a digital channel first. In other words, the times when digital was considered a “complement” are … Read more

Marcel DeShell finds his family in The Wave Shows Online trailer

It seemed like always before On the shoe with Marcel de Shell The feature film was announced. Jenny Slate First announced in 2014 That she and Marcel de shail Co-creator Dean Fleischer-Camp was planning a movie based on three-part shorts that went viral on YouTube. Eight years later, we finally have a trailer for it. … Read more

Lush’s CEO expects Russia’s business to sell out and close

Cosmetics manufacturer Lush Ltd. has stopped sending supplies to Russia and expects its business in the country to fiasco. However, it will not force the closure of local stores, which illustrates the many complications that multinational companies face when trying to sever their ties with Russia. Lush, a privately held company based in Poole, England, … Read more